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Hunter
Kane have developed a new service to compliment its existing Human
Resource and Organisational Development services in the area of
Outsourced Recruitment.
With
a wealth of combined expertise from all our consultants, we are
able to offer truely unbiased and objective expertise in the area
of improving corporate recruitment processes. Even modest
improvements in this area can have significant fiscal and performance
benefits.
We
have included below our current thoughts and findings in this rapidly
expanding area.
Recruitment
Processes
The recruitment industry is changing. Over 75% of all appointments
are sourced through the use of 3rd party recruitment agencies. Quality
from these agencies has always been, and remains, a concern. Many
organisations are inundated with large volumes of CVs from agencies
that take no interest in building client relationships, and hence
provide no added-value services. Other agencies make limited attempts
at working on their assignments. Over 50% of all CVs submitted to
companies are "binned" upon receipt and recent studies
show that candidates often apply up to three times to each company
in an attempt to secure employment.
Meanwhile
Human Resource departments rarely have the time to invest in improving
recruitment processes - focussing instead on managing the myriad
of operational issues that they face. However, it is recognised
that a well structured and professional recruitment process will
often reduce employee dissatisfaction and poor hiring decisions,
in the long run.
Furthermore,
with issues revolving around legislative compliance, the recruiting
process is littered with traps and minefields, which may not be
so well known to those without day-to-day experience of them.
The
Issue of Cost and Innovation
The cost of recruitment is always under scrutiny, more so than ever
given the current economic climate. Having recognised that many
agencies do not "earn" their fee, companies have striven
to both reduce costs and improve service through the introduction
of Preferred Supplier Lists.
However,
the cost to an agency of acquiring a candidate often does not justify
the price that they charge, especially with the advent of low-cost
Internet media. Consequently many organisations are now looking
to develop their own competencies in improving their supply of candidates
over the Internet.
Cost
is not the only consideration. Innovation in attracting, assessing
and retaining new staff is currently topical, but few organisations
have either the skills or the experience to change their classic
recruiting methods to branch out and attract new talent. Examples
of this have been the widely publicised recruitment from both the
"senior" and "disabled" candidate work force.
Resource
Pool
Market changes (such as recessions and redundancy programmes) tend
to create a phenomenon where organisations believe that they gain
greater choice in selecting candidates. Rarely is this the case.
Although
the supply pool is often greatly increased, the quality of candidates
does not change substantially. This creates an added burden on companies,
who are now faced with spotting "the needle in the haystack"
among the very large number of candidates on offer.
Even
in such conditions, organisations still exist in an aggressive market.
In a highly competitive and product-saturated market, where availability
and quality of staff form key differentiators, the ability to identify
and hire quickly and accurately is critical - failing to do so either
results in frustration in the sales and customer service functions,
as client expectations fail to be met, or expensive staff are under-utilised
'sitting on the bench'.
The
Internet
Lastly, there is considerable proof that candidates (especially
among the semi and professional workforce) are demanding greater
involvement over the process and experience of their next employment
move.
Candidates
want to control where, how and to whom they apply. They have a "right"
to understand what is said about them, and they want to be confident
that they are being presented to organisations, as they would wish.
The
development of client to candidate Internet had long been considered
to be the panacea to such involvement, but experience has shown
us that these Internet sites rarely provide the process improvements
and return on investment as expected.
The
way forward
Moving forward, the focus for organisations remains their ability
to develop a recruitment competence in house. Organisations will
need to acquire tools and skills to generate their own applicants.
In so doing, they can reduce their cost of recruitment by 30-40%
immediately.
Further,
by developing a recruitment strategy focusing on quality, speed
and cost, organisations need to consider the cost v benefit equation
of the various methods of recruitment. Internal Referrals, for instance,
consistently prove to be one of the best and most economic mechanisms
for new appointments; but are rarely developed as a resourcing channel.
Understandably,
organisations may look at the options around outsourcing. Here,
however, there are many pitfalls (some already described) - the
search for an outsourcing partner often lead to signing up one recruitment
agency to supply all candidates.
Even with
limited resources and little time to develop an in-house capability,
a company can ill afford to hand over control completely to long
term outsourcing solution provider.
The
Solution
The solution lies in using a highly skilled and knowledgeable organisation
to provide short-term professional input into your Human Resources
function, enabling a shift from “passive” to “active”
recruiting. This process improvement can then be fed back into the
organisation, with this knowledge transfer being the key to ensuring
that the organisation grows in skills and knowledge, and is best
equipped to move forward.
In short, Hunter Kane
can help you build a recruitment capability, which will fundamentally
affect your organisation's ability to generate competitive advantage
and subsequently add and deliver greater shareholder value.
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